How ASO changes with iOS 11 release

Marketing

A few months ago during WWDC Apple introduced the new iteration of its popular mobile operating system – iOS 11. Together with other updates and improvements,...

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How to increase app installs with Facebook Ads

Marketing

Facebook Ads over the years has become a significant app marketing channel and, not surprisingly, its app install revenue is booming. Last year Facebook passed one...

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How to increase your users lifetime value (LTV)

Marketing

Increasing your customers value and getting a steady revenue flow from them is non-trivial task. In this post we'll try to list the most common...

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Tracking user behavior patterns in your app

Marketing

Tracking user experience and behavior patterns is very important to understand the needs of your users and thus improving your app. In this post we...

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The best tools for mobile user acquisition

Marketing

The discoverability of mobile apps is a huge problem nowadays. In this post we list the best tools to help you with mobile user acquisition....

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Mobile user acquisition strategy – the basics

Marketing

Developing a good mobile app is not enough as it’s really important to get users into using it. This post will help you understand the...

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