Integrating multiple marketing data sources into one platform

Origami Logic provides a unified view of all your marketing campaigns performance from all the networks.

Global brands trust Origami Logic.

Always
Braun
Crest
Gillette
HP
Hulu
Intel
Jack in the Box
JCPenney
Mack
Olay
Omni Hotels
Procter & Gamble
Tide
Wells Fargo

At a Glance


Today’s marketers need a timely, accurate, and complete understanding of their marketing performance

We helped Origami Logic build a comprehensive and complex platform which collects, organizes, and analyzes millions of marketing signals across hundreds of different data sources, providing a deep, real-time understanding of what’s working and what’s not so that marketing teams can optimize on the fly and outperform the competition.

Sector

Marketing & Analytics Solutions

Services

BigData Development
Connectors Dev. & Support
Integrations to SNs and Ad. Networks
QA
DevOps
Tech. Support

Technologies

Python
Java / Scala
MongoDB / HBASE
BigData Solutions
React / Backbone.js

Origami Logic Platform helps managing marketing data that’s vast, varied, and constantly changing, by making it simple to:
  1. Collect & Refine

    Marketing-specific data collectors are always on and always adapting, aggregating and normalizing data across many channels into a common view.

  2. Organize & Integrate

    Find all cross-channel content and campaign data in a single repository and auto-tag campaign data in whatever way best suits reporting needs.

  3. Activate & Optimize

    Build custom metrics and beautiful dashboards tailored to any specific team’s needs, intuitively search all available data, and receive automated notifications about anomalies and significant milestones.

Challenge


It is easy to build a connector to one advertising network, like Facebook, using their APIs. It is much harder to maintain a stable streaming data connection to a network. The data formats and APIs constantly change, and a special attention needs to be given to the quality and integrity of user-generated data. Origami Logic needs to maintain dozens of stable connections to the social and advertising networks. Each data source (social network or any other 3rd-party system) has its own limitations and nuances on data collection including:

  1. API rate limits and fetching quotas excesses which may lead to temporary or permanent bans.
  2. Different APIs require deep investigation on the ways to properly handle data collection.
  3. API updates and particular methods make some use cases unavailable or require workarounds and even hacks sometimes.
  4. Business requirements for data collection are ever-changing, so it takes a lot of effort and responsibility to ensure end-to-end data consistency and quality

Amount of data collected from 65+ data sources is so enormous (millions of records per day, dozens of gigabytes of logs daily) that it results in additional activities just to ensure business continuity in fetching data and delivering it to the clients after post-processing and further enrichment.

Bekitzur helped Origami Logic build a comprehensive and complex analytics platform that accumulates and analyzed dozens of data-sources about all ongoing marketing campaigns.

Our Approach


Bekitzur set a team of BigData experts who created a connectors platform and quickly developed connectors to many data sources. The platform can automatically adapt to source data format changes and enable continuous service to the platform users. A special set of automated data quality tests was developed to ensure the consistency and integrity of the acquired data. We continue working on improving the platform SLAs by introducing streaming data processing based on Kafka, Spark and StreamSets technologies for data sources providing data streams.

Results


Origami Logic helps the world’s largest brands master the art and science of marketing performance

  • The Origami Logic Platform is working on a production stage with three releases in a week in a continuous delivery mode.
  • Connectors development is formalized in service framework where Bekitzur teams established the exact workflow for each request related to data collection.
  • Origami Logic has signed twice as many clients compared to previous year and is growing even further.

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