Full NFC tags usage analytics and marketing campaigns tools

Thinfilm Electronics is a global leader in smart NFC-tags production and distribution. The company vision is to make everyday items smart enough through low-cost NFC tags and extend the traditional boundaries of IoT to create Internet of Everything.

At a Glance


Thinfilm’s NFC mobile marketing solutions empower brands to connect directly with consumers and deliver unique digital experiences – all with the tap of a smartphone.

Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and a powerful cloud-based software platform. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers via a smartphone.

This new direct products and usage tracking solution allows brand to go beyond the existing boundaries of search engines, online marketplaces, and social platforms and enables to control messaging, enhance consumer dialogue, build loyalty, and drive sales.

Client

Thinfilm

Sector

Marketing Analytics
Shipment Tracking
IoT

Services

UI/UX Design
Web Development
Mobile Development
Payment Integrations
Project Management
AppStore Operations
Clients Instances Management
Platform Customization

Technologies

Angular.JS
Android (Java)
Parse (Node.js)
MongoDB

The Challenge


NFC tags have their own challenges in terms of hardware engineering and Thinfilm did a lot of innovation to scale the production and make printed electronics applicable for all types of customer interaction with a product.
In order to gain advantage on conventional marketing channels and provide Thinfilm clients with direct way to interact with their customers an ecosystem of mobile apps and software solutions was demanded.

Our Approach


Bekitzur set a dedicated team of experts in all required technology areas (UI/UX, Backend, DBs, DevOps, iOS, Android, Web, QA) who worked for 6 months with Thinfilm business and product managers to build end-to-end solution for ThinFilm. We have managed the system rollout in China, Europe and the US and continue providing 24/7 support and monitoring for all the system instances and tools.

Technologies chosen for the platform

  • Parse backend based on Node.js tech stack
  • Angular.js front-end for user facing app and administrators portal
  • Native Java implementation for mobile apps
  • MongoDB

Results


Bekitzur empowers Thinfilm platform to deal with various client cases and allow customers receive information on the chosen product instantly without any hassle and annoying advertisements.

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