August 17th, 2017, SUNNYVALE, CA
Bekizur is proud to announce that Thinfilm, a global leader in NFC mobile marketing and smart product solutions, is partnering with Charming Trim to deliver rich augmented user experience for the clothes and apparel customers using Thinfilm’s industry-leading NFC tech and software solutions developed by Bekitzur.
Thinfilm and Charming, the partners are collaborating to deliver NFC consumer engagement to the apparel industry and bring brands closer to both shoppers and their loyal customers. The physical hang tag becomes a digital portal, allowing brands to instantly communicate relevant content, including sustainability and traceability information, current fashion tips, cross-sell/up-sell offers, and “endless aisle” functionality.
Thinfilm SpeedTap technology is integrated into a product’s hang tag, label, or packaging and can be read with the tap of an NFC-enabled smartphone. Once a consumer taps the NFC tag with a compatible smartphone, the phone connects to Thinfilm’s CNECT cloud platform to launch a highly relevant mobile consumer experience, including contextually relevant product and brand information, promotions, authentication messages, and other content brand-directed content.
Bekitzur continues to help Thinfilm improve and support their solutions and bring all the benefits of integrated NFC-based marketing solutions to its partners and their clients.