The future of computing is clearly transitioning from desktop to the cloud. This has started a few years ago with the battle between Microsoft Office and Google Docs. This was the face-off not between companies but between two different models – desktop software that came on a CD, and an office suite made possible by the widespread availability of a web connection.

Back to our time and we see the trend accelerate. Not only Google Docs has eaten a huge chunk of office users from MS Office, Microsoft made its subscription service as well (Office 365). Also, Dropbox and Google Drive have replaced the hard drives.

Integration strategy and readiness for integration with multiple apps became the most important factor in SaaS company success. There are many new and quickly growing businesses called iPaaS who help to clients using SaaS to seamlessly integrate with other services. Zapier and IFTTT are the vivid examples of such solutions.

The future of SaaS

The growth in the number of SaaS companies has been really big recently. Take CRM solutions for example – there are hundreds of new SaaS cloud solutions on the market now. This is actually very good for SaaS customers. The explosive growth of the market means more offerings and greater access to better solutions that are more affordably priced.

But for the SaaS companies themselves, more competitors might be perceived as a bad thing. Though the positive look on this situation gives us a marketing opportunity instead. This leads to SaaS companies growing faster than ever before – younger companies have more accelerated growth compared to older companies.

The sheer availability of the services via different software delivery platforms (e.g. App Store) and the overall bigger readiness of enterprise to try new solutions has made it so much easier for co-marketing opportunities. Most companies share the idea of offering rich integrations with other platforms, so there are more platforms to integrate with, making the whole SaaS thing more attractive to customers.

One of the biggest drivers for this process has been the evolution of APIs. The better API your service has the easier it is to integrate with your SaaS. Easy authentication and the use of RESThooks will lower the barriers for other web applications to build and offer connections to your web app.

For example, Mailchimp leveraged this strategy aggressively and arguably was ahead of its competitors in pushing integration. We believe that integrability is a major driver of Mailchimp insane growth over the past five years.

What’s next for iPaaS

Making integrations easier through better APIs has led to the rise of a new type of service: the Integration Platform as a Service. So iPaaS are cloud-based systems to integrate other applications. There are different enterprise solutions on the market, and now we have seen more SMB solutions like Zapier,, and IFTTT.

The concept of these iPaaS is quite straightforward: integrate your SaaS once to the platform, and instantly integrate with all the other services on that iPaaS. For example, Zapier claims over 750 web apps connected to its platform. Connecting your SaaS to a global platform immediately makes your service a part of their ecosystem, allowing your customers rich and extensive integration opportunities. Though such integration involves building a specific connection from your API to it. Which can be complex and resource worthy.

Bekitzur to the rescue

Whether you need help to integrate a new cloud service into your existing business infrastructure or a young SaaS, PaaS or IaaS company who has to add your solution to the clients’ technology stack, BeKitzur has expertise and resource to help you.  We have many years of experience in working with APIs of popular data providers as Facebook, Google, Amazon, Twitter and many big AdNetworks. Those APIs are frequently updated and we have to design and build special flexible systems to quickly change the integration rules without an impact to the downstream systems. We have also been working for many years with legacy industrial system helping our clients like GE Digital, KryptonCloud and Imantics to connect their new PaaS and IaaS solutions. We provide a range of advisory, development and support services helping you to integrate cloud and on-premises system into one stable solution.

Sergey Demidov, CPO


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